7:30 am
My morning always shapes the rest of my day. The first thing I do when I arrive at the office is check my email and start to tackle my to-do list. I typically spend three days in the office and two days out in the field (also known as one of our sales centers).

9:00 am
If it’s an in-office day, I’m bouncing between meetings. This could be with our sales, marketing or finance teams. The conversations are typically around what we need to sell in each community, where should our models be located for upcoming new communities and what the customer journey should look like.

10:00 am
Once there’s a break in the action, I’ll use this time to run reports on our sales numbers, looking at how we’re performing in comparison to our plans.

11:00 am
Now that I’ve got a handle on how we are tracking in each community, I’m strategizing with my sales and marketing team on how we can drive more sales to our communities. This is a balance because we want to implement incentives that are attractive to our potential buyers for the different product types or stages of the build we have available but we also need to make sure we are maintaining our company’s profit margins.

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