Helping First-Time Homebuyers Navigate Home Ownership in the GTA

Mattamy’s GTA Sales & Marketing team reinforced the company’s commitment to first-time homebuyers in the Greater Toronto Area (GTA) through its first-ever First-Time Homebuyer Expo, an event designed to help new buyers navigate an increasingly complex housing market.

Held on Saturday, December 6, in Vaughan, Ontario, the expo welcomed more than 450 attendees. The event was created to build on the momentum of recently announced federal and provincial first-time homebuyer GST and HST rebate programs, while also giving prospective buyers practical tools, expert guidance and a better understanding of how to make home ownership a reality.

“We know how overwhelming the process can feel for first-time homebuyers, especially with new programs and policies still taking shape,” said Jeremy Sage, General Manager for Mattamy’s GTA Homebuilding Division. “This expo was about sharing what we know, listening and helping people feel more informed and more confident about their next steps toward home ownership.”

Using a trade show–style format, the expo featured 12 booths representing Mattamy’s homebuilding and multi-storey portfolio, along with dedicated booths from the Design Studio, Customer Care and Warranty teams. Attendees were also able to connect with additional partners and vendors, including RBC, CIBC, Leon’s, AMJ Moving and Rogers.

Guests had access to site maps, floor plan brochures and postcards highlighting model home locations across the GTA, as well as in Simcoe, Kitchener and Guelph. There were QR codes at each booth that linked directly to the Mattamy website, allowing attendees to book in-person or virtual appointments with sales consultants on the spot.

A central presentation was delivered that provided a step-by-step roadmap to home ownership. Topics included the proposed first-time homebuyer GST and HST rebate, financing options such as Canada Mortgage and Housing Corporation (CMHC) programs and 35‑year amortizations, the advantages of purchasing new construction over resale and an overview of Mattamy’s broad product types and communities.

The expo was designed to empower first-time buyers by building trust with Mattamy’s frontline teams and to generate meaningful, informed conversations.

Attendee interest in GTA home ownership was strong, with many reviewing pricing and being guided toward communities that best aligned with their desired product type and budget.

By bringing education, transparency and expert insight together under one roof, Mattamy Homes continues to play an active role in supporting homebuyers as they take their first steps toward home ownership in the GTA.